Reasons
Plant-based is booming. The $13.6 billion market is expected to more than double to $35 billion by 2027. AT Kearney predicts that by 2040, 60% of meat will either be cultured (grown from cells) or plant-based. In some countries, like the UK, it is already mainstream, with a third choosing meat-reduced diets, from vegans and vegetarians (13%) or flexitarian (21%). The question is, why? UK research suggests ethics is the strongest driver (34.7%, including climate, environmental and animal welfare concerns), followed by health (31.7%) and religion (19.9%). In systems thinking we call this convergence: multiple reasons; a confluence of trends.
— Wayne Visser
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From Purpose Inspired: Reflections on Conscious Living, Volume 5. Buy on Lulu ↗