ROC
Most agriculture today is somewhere between a ROC and a hard place. ROC in this case stands for Regenerative Organic Certified. It is the latest and most ambitious third-party certification scheme, developed by Patagonia, the Rodale Institute and Dr. Bronner’s. While we already have organic (or bio), fairtrade, Rainforest Alliance and other eco-labels, ROC focuses on the highest standards for soil health, animal welfare and farmworker fairness. Regenerative agriculture, including crop rotation, no-till cultivation and organic fertiliser, is still at the early stages, and developing standards is an important step towards maturity.
— Wayne Visser
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From Purpose Inspired: Reflections on Conscious Living, Volume 5. Buy on Lulu ↗