Provisions
Patagonia is getting into food. Isn’t this the best sustainability news of 2020? Founder CEO Yvon Chouinard, a self-confessed ‘doom-bat about humanity’s prospects if we continue on the path we’re on now’, has concluded that selling more sustainable outdoor clothing and gear isn’t good enough. Now, Patagonia Provisions will champion regenerative organic agriculture to grow and sell ‘deeply flavourful, nutritious foods’ that ‘build soil health, ensure animal welfare and protect agricultural workers’ – ‘foods that are a key part of the solution instead of the problem’, with a new triple bottom line: food, water, love. Are you a fan yet?
— Wayne Visser
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From Purpose Inspired: Reflections on Conscious Living, Volume 3. Buy on Lulu ↗