Rainbows
Have the SDGs been co-opted for corporate PR-spin? Sadly, yes. I see many companies either ignoring, ‘spinning’ or cherry-picking the UN Sustainable Development Goals (SDGs). This is a variation on greenwashing, i.e. making misleading environmental claims. I call this new phenomenon ‘rainbow-washing’, where companies use the colourful SDG icons for little more than marketing, without doing anything fundamentally different, let alone taking ambitious or science-based strategic actions. But it doesn’t have to be that way. Companies can integrate the SDGs and use them as an agenda for innovation and transformation. Can you tell the difference?
— Wayne Visser
More on Business & Finance
Reasons
Does it matter what reasons a business (or government or individual) has for pursuing sustainability? Only to the extent that it affects their actions. I…
Economy · Business & Finance
Reporting
The reason financial reporting works is because it’s standardised. Non-financial reporting (also called CSR, sustainability, ESG or SDG reporting) isn’t there yet, but not for…
Economy · Business & Finance
Reskilling
Half of workers will need reskilling in the next five years. That’s according to WEF’s ‘The Future of Jobs Report 2020’. Automation and COVID-19 are…
Economy · Business & Finance
From Purpose Inspired: Reflections on Conscious Living, Volume 1. Buy on Lulu ↗