Purpose
The new mantra for progressive companies is ‘purpose driven’. But does it mean anything? KKS Advisors administered a Test of Corporate Purpose based on research from Truvalue Labs, using machine-learning to sift through millions of data points from more than 115,000 sources in 13 languages every month. The results show that the 181 signatories to the Business Roundtable Statement on the Purpose of a Corporation in 2019 – who committed to lead for the benefit of all their stakeholders – performed no better than their peers in responding to COVID-19 and addressing inequality during the crisis. Purpose without performance is pointless.
— Wayne Visser
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From Purpose Inspired: Reflections on Conscious Living, Volume 4. Buy on Lulu ↗