Reasons
Does it matter what reasons a business (or government or individual) has for pursuing sustainability? Only to the extent that it affects their actions. I was listening to a BBC interview with Greta Thunberg’s father. He became vegan and his wife gave up her opera career (so that she wouldn’t have to fly), not to save the planet but to save their daughter who was deeply depressed. The positive impact on their child and on the world has been immense. The same logic applies to companies: if the action is real, sustained and at scale, the reasons matter less.
— Wayne Visser
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From Purpose Inspired: Reflections on Conscious Living, Volume 2. Buy on Lulu ↗