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Faster isn’t always better. At least not for the planet; often not for people either. Think of the slow food and slow fashion movements. Now Google may be seeding the slow drive movement when its Maps navigator will default to the greenest route, meaning the one with the lowest carbon emissions. If the time difference is significant, it will give you the option to choose faster or greener. This is a version of the Victory Speed Limit that slowed down cars during World War II to save on fuel. I hope the e-commerce and delivery companies follow Google’s lead.
— Wayne Visser
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From Purpose Inspired: Reflections on Conscious Living, Volume 5. Buy on Lulu ↗