Awoken
New research by UNGC and Russel Reynolds Associates finds three types of sustainability leader: the born believers (45%, with a passion for the environment or social issues fostered from an early age), the convinced (43%, where understanding of the strategic importance of sustainability grew as they advanced in their careers), and the awoken (12%, who had a pivotal moment of realisation, prompted by some major event or experience, that there was more to business than profit). We spend a lot of our time celebrating the believers and nurturing the convinced. But I expect a fresh crop of newly awoken post pandemic.
— Wayne Visser
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From Purpose Inspired: Reflections on Conscious Living, Volume 3. Buy on Lulu ↗