Ambition

My simple test for separating sustainability pioneers from pretenders is to look at the extent of their admission (about the scale and urgency of our global challenges and their complicity in these) and ambition (about setting bold strategic goals that will transform not only themselves but society as well). One arena where both elements are in dire need is climate change. Here, the Climate Ambition Alliance gives us some hope, with 73 countries, 14 regions, 398 cities, 768 businesses and 16 investors committing to achieve net-zero CO2 emissions by 2050. Combining ambition and societal consciousness leads to transformation.

— Wayne Visser

From Purpose Inspired: Reflections on Conscious Living, Volume 3. Buy on Lulu ↗