All-In
More and more, I’m only trusting and supporting companies that go ‘all-in’ on sustainability. I still see so much greenwashing, bluewashing and (SDG-related) rainbow-washing. The only way to sort out the pretenders from the pioneers is to look at their product portfolio. If sustainability is a niche product, isolated ‘green’ brand, optional product line or small proportion of total investments, the company is most likely just hedging their bets – or a laggard in the transition to a sustainable future. Companies that go all-in divest their unsustainable portfolios and build their whole business on sustainable solutions. They get my vote.
— Wayne Visser
More on Business & Finance
Ambition
My simple test for separating sustainability pioneers from pretenders is to look at the extent of their admission (about the scale and urgency of our…
Economy · Business & Finance
Awoken
New research by UNGC and Russel Reynolds Associates finds three types of sustainability leader: the born believers (45%, with a passion for the environment or…
Economy · Business & Finance
Bonding
At last, finance for sustainability is starting to stick. One indicator of this is the boom in green, climate and social bonds, which are expected…
Economy · Business & Finance
From Purpose Inspired: Reflections on Conscious Living, Volume 2. Buy on Lulu ↗