Choice

    Should consumers be given a choice whether to buy sustainable or not? Or should manufacturers and retailers practice what is called ‘choice editing’, which means only offering sustainable products? The problem is that almost all sustainable products are more expensive, so most consumers choose not to buy them. Take tuna for example, which accounts for 28% of global seafood sales. Almost 25 years since it was founded, Marine Stewardship Council (MSC) certified sustainable tuna still only makes up 22% of the market. Companies already choice edit for quality, so why not for sustainability? Let’s make sustainability the new quality.

    — Wayne Visser

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    From Purpose Inspired: Reflections on Conscious Living, Volume 3. Buy on Lulu ↗