India, 2010

    India · Asia21 April 2010

    Indians are either the worst or the best drivers in the world depending on your perspective. It all kind of flows though. Delivered a workshop on CSR, Marketing & PR today for the Nasscom Foundation, which does great work on IT as a social solution in India.

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    What is more notable is the traffic. Not only are the roads swarming with cows, bicycles, bull carts, rickshaws, auto-rickshaws (tuk-tuks), taxis, cars, buses, motorcycles and trucks, but there appear to be no rules of the road, other than ‘take the gap’. Traffic lanes, stop signs and traffic lights have no meaning. Hooting is constant. Many cars and trucks even have ‘Horn .. ok .. please’ painted on their bumpers, seemingly encouraging hooting in the interests of safety. Somehow, this lack of rules makes drivers more alert and aware, so in a chaotic way, it works.

    Cutting through the dust and (in Delhi) the smog are iridescent colours – of the women’s saris, the brightly painted trucks and the temples, shrines, gods and goddesses. I find this fascinating, that the hottest, driest and often poorest places in the world are also the most colourful. Perhaps it is compensation for a harsh and bland environment, or perhaps it is simply the richness of indigenous cultures.

    There is also a real sense of diversity and dynamism among the people here – constantly busy and bustling, wheeling and dealing, in animated discussion, struggling to make themselves seen and heard amidst the crowd, manoeuvring, manipulating, engaged in the cut and thrust of survival. What is also different is that people and animals mix and move freely together, on the streets and pavements, through waste dumps and in markets. It is a moving morass of life that is unmanageable and incredible.

    Diary entry, 21 April 2010

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