What business is for
Business organisations are social institutions and their prime function is to serve society. As such, their responsibilities should be:
To identify and fulfil the healthy and constructive needs of society by creating products and services which enhance the quality of life of individuals; and
To serve as a vehicle for the creative development of individuals by engaging them in stimulating and challenging work.
Business organisations form part of the chain of living organisms. They are endowed with life, personality, influence and evolutionary capacity. Therefore, they are also subject to the laws of interaction and quite probably cause and effect.
Diary entry, 12 February 1992
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