Transformers
Who drives sustainable transformation? Is it government, business, customers, media, scientists, entrepreneurs, the public? In complex systems, all of the above. But some lead and others lag. We can learn lessons from the anti-plastics movement. It started with non-profits complaining but having no real impact. Business and government was content to make superficial responses (like litter campaigns). Meanwhile the science was building. But it took entrepreneurship (e.g. Boyan Slat’s Ocean Cleanup) and media (documentaries) to trigger public pressure. Legislation followed (EU Plastics Strategy, etc.). Now we get serious innovation, investment and change.
— Wayne Visser
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From Purpose Inspired: Reflections on Conscious Living, Volume 1. Buy on Lulu ↗