Smokeless
At a time when smokers are among the most vulnerable to COVID-19, Philip Morris has doubled down in its commitment to a smoke-free future’, set out in its 2020 Letter from the Board to Shareholders. They claim cigarette sales can end within 10 to 15 years in many countries. The plan is to scale up ‘smoke-free alternatives’, like vaping, which they admit are also ‘not risk free’. Still, it’s a big shift for an industry that kills 8 million people a year and damages the health of 1.1 billion customers. Is this responsible business, or more smoke and mirrors?
— Wayne Visser
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From Purpose Inspired: Reflections on Conscious Living, Volume 3. Buy on Lulu ↗