Sustainability
Is it time to kill off sustainability? It’s tempting when I still find people who think being sustainable means being profitable. No wonder John Elkington recently recalled the triple-bottom line as a failed management concept. It’s like saying we need to breathe to live. Of course we do! That’s a given. But sustainable development is not about balancing profits with people and the planet. Sustainable development is about improving lives, bettering society, reducing inequalities, reversing ecosystem decline, tackling the climate crisis and much more. Sustainable development is a global aspiration for society. Profitability is one means to that end.
— Wayne Visser
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From Purpose Inspired: Reflections on Conscious Living, Volume 1. Buy on Lulu ↗