Premediation
We know all about remediation. It means cleaning up our mess, whether that be contaminated land, toxic emissions or ocean plastic pollution. We certainly need a lot of that. But if we’re going to create a sustainable future, we need to start applying ‘premediation’. This is a term used by Gregory Unruh, sustainability editor at MIT Sloan, which basically means designing our products, processes and services to be inherently benign, or better still, regenerative and restorative. It means not having to clean up at the end of life, because the product is already good for nature, or biosphere positive.
— Wayne Visser
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From Purpose Inspired: Reflections on Conscious Living, Volume 2. Buy on Lulu ↗