Preloved

    I appreciate the idea of a product being ‘pre-loved’ rather than ‘second-hand’ or ‘used’. And like the car that becomes Bumblebee in the Transformers, pre-loved doesn’t mean second-rate. Now we need to extend the circular economy principle of re-use to materials. For example, Google has just committed to all its products containing recycled materials by 2022. More companies must follow suit. But they will only do so if we as customers demand products with recycled content. If we don’t there will continue to be an oversupply of recycled material, and virgin materials will remain cheaper, as with plastic today.

    — Wayne Visser

    More on Circular Economy

    From Purpose Inspired: Reflections on Conscious Living, Volume 1. Buy on Lulu ↗