Oats
Do you know what sold more than hand sanitiser in the first weeks of the pandemic? Cartons of Oatly – the original oat-derived milk substitute Swedish brand. That’s because they have a shelf life of up to one year. No doubt they were also riding the plant-based wave, and now they have achieved a $1.4 billion IPO. Others are scrambling to catch up, like Danone with its established Alpro brand, Nestlé with its new pea-based alt-milk called Wunda, and US yoghurt manufacturing giant Chobani with its aspirations to lead on oat-based drinks. As an oat-drink-loving vegan, I’m cheering the competition.
— Wayne Visser
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From Purpose Inspired: Reflections on Conscious Living, Volume 5. Buy on Lulu ↗