Happy
There’s nothing joyful about the 1.3 billion tons a year of food that is wasted, costing nearly $680 billion. But in Helsinki, Finland, the S-market retailer has adopted a novel way to reduce food waste. Every day at 9 pm in its 900 stores, it’s ‘happy hour’. But rather than offering cheaper alcohol and getting people drunk, food items that are nearing their sell-by date are discounted by 60%. And it works. We’re all suckers for a good deal. The customers win, the business wins (it costs money to get rid of waste) and the planet wins. Everyone’s happy.
— Wayne Visser
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From Purpose Inspired: Reflections on Conscious Living, Volume 1. Buy on Lulu ↗