Guilt
Why do brands still force us to make trade-offs as consumers? I want organic fruit but not wrapped in single-use plastic. I want fair-trade jeans not without bio cotton. I want vegan burgers but with soy that is RTRS certified. Why not start giving us – the customers these brands claim to serve – guilt-free shopping instead of trade-offs? Give us products that are slave-free and plastic-free. Give us services that fair and transparent. Give us stores that are carbon-neutral and zero-waste. Give us fashion that is slow and sustainable. Give us technology that is clean and green. Give us purpose-inspired.
— Wayne Visser
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From Purpose Inspired: Reflections on Conscious Living, Volume 1. Buy on Lulu ↗