Glocality

The term ‘glocal’, which is a portmanteau of global and local, is said to come from the Japanese word dochakuka. The concept originally referred to a way of adapting farming techniques to local conditions, but was adapted in the 1980s for corporate marketing by Akio Morita, founder of Sony Corporation. Today, we face a more serious glocality challenge. We urgently need local action that tackles global issues, whether it be the climate emergency, the extinction crisis, growing inequality or rising nationalism. We need to think globally, but that is no longer enough – we also need to act locally.

— Wayne Visser

From Purpose Inspired: Reflections on Conscious Living, Volume 1. Buy on Lulu ↗