GenZ
The younger generation is more concerned about global challenges and expect business to create a ‘radically better future’. This is the conclusion of BBMG-GlobeScan’s Next Gen Reckoning Report, which surveyed 27,000 people from around the world. Gen Z is more conscious, activist and tech savvy. Around 60% think we should ‘build back better’ after the pandemic and give the same urgency to the climate crisis as we have to COVID-19. And although 65% feel guilty about their impact on the environment, this is a generation of sustainability entrepreneurs: 85% are interested in sharing their ideas for solutions with companies.
— Wayne Visser
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From Purpose Inspired: Reflections on Conscious Living, Volume 4. Buy on Lulu ↗