Gazumping
I’d like to repurpose this weird and wonderful word. It refers to offering a higher price on a property, after the seller already verbally agreed to a lower offer by someone else. So it’s a form of out-bidding. I think lots of companies (even cities and countries) are going to be gazumped on sustainability. For example, sports retailer ASICS pledged to eliminate virgin polyester by 2030, to tackle the plastic pollution crisis. But Adidas gazumped them by committing to reach the same goal by 2024 and already offering two athletic fabrics created with 100% recycled polyester (Primeblue and Primegreen).
— Wayne Visser
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From Purpose Inspired: Reflections on Conscious Living, Volume 5. Buy on Lulu ↗