Confused
Is the trend towards sustainable lifestyles stalling? It seems that way, at least in America, according to the Conscious Consumer Spending Index. ‘Good’ behaviours – such as recycling, reducing consumption, donating to charity and buying products and services from socially responsible companies – have hit an all-time low. Worryingly, the biggest declines are among younger people (18-34 years). One explanation is that, in the world of fake-news and Trumpian rhetoric, people are confused about sustainability. Consumers want to do good, but when science itself is being questioned, can claims of ‘good’ still be trusted? My advice: KISS – keep it simple, sustainability.
— Wayne Visser
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From Purpose Inspired: Reflections on Conscious Living, Volume 2. Buy on Lulu ↗