Venture

    Women attract only 15% of venture capital funding but outperform men with more than double the returns, according to Boston Consulting Group. For every dollar of investment raised, female-run startups generated 78 cents in revenue, whereas male-run startups generated only 31 cents. Similarly, First Round Capital found that funded female-founder companies performed 63% better. Also, during investment pitches, women entrepreneurs are more likely to be asked ‘prevention’ questions, about potential risks and losses, while male entrepreneurs are more likely to be asked ‘promotion’ questions, about hopes, ambitions, and achievements. Discrimination, pure and simple.

    — Wayne Visser

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