Sneakers

    Are sneakers getting more sustainable, or are sportswear companies getting more sneaky in selling their sustainability credentials? Adidas just topped the 2020 Sustainable Cotton rankings by sourcing 99% Better Cotton certified and 1% organic. And Nike is making a splash over its Space Hippie collection. How to judge? The Nike shoe has a lower carbon footprint and incorporates recycled materials like plastic water bottles, T-shirts, waste foam and textile scraps. It doesn’t pass the circular economy test – ultimately, we need to make technical and biological nutrient loops separate and continuous. But the direction is as important as the destination.

    — Wayne Visser

    More on Circular Economy

    From Purpose Inspired: Reflections on Conscious Living, Volume 2. Buy on Lulu ↗