Science
Is a science-based approach always good? I spoke at an event on sustainability inspired innovation hosted by 3M. The company, with its tagline ‘Science. Applied to Life’ has an impressive track record of innovation, including on sustainability: their Pollution Prevention Pays (3P) program launched in 1975 has saved more than $1.5 billion. But science is an ambiguous partner. It can narrowly focus on solving one problem while creating others (think GMOs, plastics, biofuels). Worse, science can be perverted by its benefactor, be it the military or shareholders. Today, we need a systemic and purpose-driven scientific approach.
— Wayne Visser
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From Purpose Inspired: Reflections on Conscious Living, Volume 1. Buy on Lulu ↗