Returns

What is the business case for sustainability? It’s a question I’ve been asked for 30 years, so I’ve distilled the economic benefits into the 7Rs. Investment in sustainability: 1. lowers Risk (by better value chain and stakeholder management), 2. improves Reputation (the intangible asset of brand equity), 3. fosters Resilience (the ability to survive system shocks such as climate events), 4. increases Resource efficiency (thus saving costs through less water, energy and waste), 5, anticipates Regulation (adapting and avoiding fines and penalties), 6. supports Recruitment (and retention of talent), and 7. increases Revenues (from growth markets).

— Wayne Visser

From Purpose Inspired: Reflections on Conscious Living, Volume 1. Buy on Lulu ↗