Psyched
Sustainability requires sacrifices, right? Right. And wrong. If we keep selling sustainability as a burden, we will lose the battle for hearts and minds. It does require sacrifices – in time, money and effort – but psychology research (from Simon Fraser University, La Trobe University and London School of Economics and Political Science) all show that life satisfaction is enhanced by these very sacrifices. The message is clear: rather than droning on about everything we have to give up, personally and as a society, we should be celebrating how working for the bigger causes of sustainability enhances wellbeing and life purpose.
— Wayne Visser
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From Purpose Inspired: Reflections on Conscious Living, Volume 1. Buy on Lulu ↗