Pariahs
As sustainability trend-spotters, we look for signals and signs; symbolic inflection points. One quietly appeared last week and seemed to pass largely unnoticed. A Swedish newspaper stopped taking adverts from fossil fuel firms. If you’re old enough, or know a bit of corporate history, you will immediately see the similarity with what happened to Big Tobacco and Big Alcohol companies. This is an indicator of shifting societal norms. It’s not that smoking or drinking disappeared, but their negative impacts were deemed serious enough to justify inhibiting their active promotion. Is this the start of Big Carbon also becoming pariahs?
— Wayne Visser
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From Purpose Inspired: Reflections on Conscious Living, Volume 2. Buy on Lulu ↗