Nownership
Private property is one of the foundations of capitalism. But are we seeing a shift to ‘nownership’? An Expedia study Expedia found 74% of Americans now favour experiences over products or things. This aligns nicely with the circular economy leasing business model. But it doesn’t always work. Sustainability pioneer Interface has tried for years to lease carpets, with little success. The tough nuts to crack are cost and convenience. Taking an Uber or Lyft is easier than driving and parking in a congested city. Can renting a lawnmower, drill, fridge, washing-machine, dress or jeans be as cost-effective and hassle-free?
— Wayne Visser
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From Purpose Inspired: Reflections on Conscious Living, Volume 1. Buy on Lulu ↗