Next

Western multinationals have struggled for decades to serve customers at the base of the economic pyramid in emerging markets. The hard-won lesson, it seems, is to engage in partnerships with established national companies. Google, for example, is betting that its new partnership with Reliance Jio, India’s leading telecoms company, to launch an ultra-affordable smartphone called JioPhone Next will give an additional 520 million users access to the internet. This forms part of Google’s $10 billion India Digitization Fund. Of course, Google is motivated by acquiring market share and making money, but it’s also an important step in digital inclusion.

— Wayne Visser

From Purpose Inspired: Reflections on Conscious Living, Volume 5. Buy on Lulu ↗