Marketeers

    This year, Thanksgiving was followed swiftly by Black Friday, Cyber Monday and Giving Tuesday. Am I the only one who sees the irony? The paradox? The shameless call to worship at the altar of consumerism? How gullible do marketeers think we are? Apparently, very. And it turns out they are right. Headlines celebrate record sales. And the charities are quick to jump on the bandwagon too, promising to ease our post-purchase cognitive dissonance (translation: our guilt from over-spending on things we don’t really need) by asking for our generous donations. Happiness by spending. The silly season truly has begun.

    — Wayne Visser

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    From Purpose Inspired: Reflections on Conscious Living, Volume 2. Buy on Lulu ↗