Labels

    In recent years, sustainable product certifications – which date back to the ‘organic’ label of the UK’s Soil Association in 1967 – have proliferated. This allows customers to make more conscious, pro-planet and pro-people choices, but can also be confusing. Now Amazon is grouping 19 sustainability certifications under a ‘Climate Pledge Friendly’ label, covering 25,000 products. This is good news, even though it remains only a fraction of one percent of the 12 million products Amazon sells (350 million if you include Amazon Marketplace sellers). Retailers, customers and certifiers can drive product sustainability. Next we must scale up to all products.

    — Wayne Visser

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    From Purpose Inspired: Reflections on Conscious Living, Volume 4. Buy on Lulu ↗