Globalisation

I used to worry a lot about cultural imperialism, driven by global brands like Coca-Cola and McDonald’s. Now, having travelled to 77 countries, I am less anxious. What I see is that people are not becoming clones of the West. Rather they are holding onto parts of their history and culture that they still value, while adopting what they like from the global smorgasbord of brands, lifestyles and traditions. This is the kind of assimilation that has made English so successful – the language is open to new influences; it adapts, incorporates, morphs and evolves. Successful cultures do the same.

— Wayne Visser

From Purpose Inspired: Reflections on Conscious Living, Volume 2. Buy on Lulu ↗