Fishing
It takes five-times the effort to catch the same amount of fish as it did in 1950. That’s what scarce supply does. One sustainable solution could be ‘precision fishing’. Similar to precision agriculture, this means using smart technologies, big data and advanced analytics to target fish more precisely, rather than scooping up unwanted species and destroying marine ecosystems in the process. McKinsey estimates precision fishing could cut the annual operating costs of fisheries by $11 billion, increase profits by $53 billion by 2050 and simultaneously double the total fish biomass. This is integrated value: high-tech solutions for high-stakes problems.
— Wayne Visser
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From Purpose Inspired: Reflections on Conscious Living, Volume 2. Buy on Lulu ↗