Embodied
Embodied impact is a powerful concept. Products have embodied carbon, water and land use footprints, which are invisible to most customers. For example, a Beyond Meat Burger compared to a beef burger has a carbon footprint that is 13 times lower, a water footprint 59 times lower and a land use footprint 43 times lower. Lower is better, but is it enough? Can we have products with positive impacts, so the more we consume, the better the world becomes? I call these regenerative products. They are rare but increasingly possible. For example, Interface has two carbon negative carpet products.
— Wayne Visser
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From Purpose Inspired: Reflections on Conscious Living, Volume 5. Buy on Lulu ↗