Durability
A key strategy for sustainability is product durability. In our throw-away world, we often think about recyclability. But far better to first reduce consumption and waste by extending the life of products. Durable materials – of which plastics are one – may be more sustainable, even if that is unpopular to say. Recently I was running a workshop on creating integrated value with IVC Group, which makes vinyl floor-tiles. It’s a high-performance product that can have a useful life of 20 years and then be taken back and recycled. Persistence in nature is a vice; in circular products, it’s a virtue.
— Wayne Visser
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From Purpose Inspired: Reflections on Conscious Living, Volume 2. Buy on Lulu ↗