Ducklings

    I enjoyed reading John Elkington’s book, Green Swans: The Coming Boom in Regenerative Capitalism. The metaphor is an elegant riff on Nassim Taleb’s black swans, which are unpredictable, rare, high-impact events with severe consequences. Green swans are the opposite – positive exponential changes. Elkington plays with the concept, imagining black swans with green feathers and vice versa. I like his notion of ugly ducklings, referencing Hans Christian Anderson’s fairy tale. This means that green swan entrepreneurs may not be immediately recognisable, until they grow out of their fledgling feathers. Welcome to the hobby of sustainability birdwatching.

    — Wayne Visser

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    From Purpose Inspired: Reflections on Conscious Living, Volume 3. Buy on Lulu ↗