Criticism
If you want to know how future-fit a company or industry is, take a look at how it responds to criticism. In Spain, Heura, one of Europe’s fastest growing vegan companies, is being taken to court by the meat industry after it put up a billboard saying “A meat burger pollutes more than your car”. By contrast, Hanegal A/S, a major meat producer in Denmark, has committed to make 85% of its portfolio plant-based by 2030, while Archer Daniels Midland Co partners with Brazil’s Marfrig Global Foods SA, the world’s largest hamburger producer, to produce and distribute plant-based burgers.
— Wayne Visser
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From Purpose Inspired: Reflections on Conscious Living, Volume 5. Buy on Lulu ↗