Carbon
All carbon is not the same. We need to start differentiating between good carbon and bad carbon. Unilever’s Carbon Rainbow helps us to do that. The rainbow forms part of the company’s Clean Future strategy, which includes an ambitious commitment to replace 100% of the carbon derived from fossil fuels in their Home Care formulations with renewable or recycled carbon by 2030. The rainbow excludes black carbon from fossil fuels and instead draws on regenerative and circular economy carbon sources, including grey carbon from plastic waste, green carbon from plants, blue carbon from marine sources and purple carbon from CO2.
— Wayne Visser
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From Purpose Inspired: Reflections on Conscious Living, Volume 4. Buy on Lulu ↗