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Dreams of Gold I – The Gold of Creation

Dreams of Gold – Chapter 1

Shado

I am Shado. I am called sangoma and sanusi by my people; shaman and mystic by others. I am the keeper of legends, the healer of disease, the voice of ancestors, the interpreter of dreams, the teller of stories. In days gone by, the people of my tribe – young and old, rich and poor, chief and beggar – would gather around a blazing fire under the star-beaded African sky, and listen to my stories. Today, my people are scattered by the winds, but my stories live on. Through the written word, I speak to a larger tribe, who reside in places and listen at times that are unknown to me. Still, I think of them – of you, the reader – as seated around a common fire, which is the soul’s yearning for meaning in an often-times bewildering world.

The First Dream – The Gold of Creation

This is a true story. I tell it from my own recollections, spanning more than sixty years. It is a life story, but not my own. It began one African summer night. I, a young initiate in the ways of divination, had seen an omen in the sky: bright-crimson blood smeared across the sun-bleached, dusty horizon. This was no ordinary sunset, I could tell. Something significant had happened, or was about to happen. A massacre of sorts. I alerted the village chief of my premonition, and he wisely doubled the number of guards on duty that night.

But, as we were soon to find out, the danger had not been our own. Two days later, the news from the city finally snaked its way across the green hills to our remote, rural location. More of our brothers and sisters had made the ultimate sacrifice in our struggle for freedom. It happened when government police opened fire on an angry crowd, comprised mostly of school children. They were protesting against the racism that grips our troubled land like the icy hand of death. In the wake of this tragedy, outrage spread like a bush-fire throughout the country. Angry youths took to the street, looting shops, petrol-bombing cars and smashing public property.

The reaction in our small community was thankfully less violent, although emotions ran high. It was in the midst of this turmoil that the ancestors delivered a message of hope. It came in the guise of a recently-married woman in our tribe. This young woman (I was scarcely older than her at the time) came to me for a consultation about a disturbing dream she’d had. She described her strange journey across the ethereal night plains as follows:

I came upon a praying mantis in the field. Knowing this to be a sacred sign, I prayed my thanks to the sky gods. Then I noticed a golden thread, which reached up from the thatched roof of my hut to a hole in the clouds. Without hesitation, like a spider, I climbed up into the clouds, where I was met by a hare, who escorted me to the foot of a fertile hill and told me to wait. After a short time, a radiant, golden light appeared at the mountain top and descended slowly toward me. As it approached, the glare was unbearable and I shielded my eyes from its painful brilliance. Suddenly, I realised that this was the mighty Sun King, so I threw myself on the ground in awe and began to worship his glory.

Then, in a voice from nowhere and everywhere, the King said that He had sent for me in order that I might carry a special gift back to the Land People. Whereupon He sprinkled a few grains of golden dust into my hand and said, ‘Swallow these, for they are like the gold dust that I once commanded the mole to bury in the womb of the Great Mother Earth.’

This being said and done, a blinding flash of lightening struck me on the forehead and He was gone. Still dazed and confused, I was led back to the hole in the clouds by a porcupine, who gave me one of her quills, saying, ‘This is for protection in the World of Dust.’ At last, I awoke and told my husband of the dream, but neither of us could decipher its meaning.

Even as a young and relatively inexperienced initiate, it was immediately clear to me that this dream held great significant. The night-land journey that the young woman had described to me was full-to-bursting with sacred symbols, like a rain-pregnant black cloud just before the refreshing thunderstorm breaks. I felt so strongly about the importance of the dream that, before I conveyed its interpretation to my anxious supplicant, I first consulted the senior sangoma of the region, as well as the elders of the tribe. They confirmed my intuition, that this was indeed a timely and potent message from the gods. In the animated dialogue that followed, we debated long into the night, until we reached consensus over its meaning. After informing the chief of our conclusions, I summoned the woman back and proceeded to decode the dream’s contents:

“Two of our greatest deities, Praying Mantis and Sun King, have ordained that you will give birth to a boy child, whose life will be greatly blessed. Our brother, the hare, confirms this message of fertility, but also cautions that this boy’s weakness will be his hasty desire for success and his easy distraction from the true path. Our sister, the porcupine, warns that in order to survive in this hostile land, he will need protection from the forces of evil, but the quill has the power to create a new era of harmony between black and white. He will need to learn the lessons of gold and his mission will be to re-establish the glory of the sun among the peoples of the Earth. In him is the fire of creation, but also the winds of chaos. He will be a blazing star in the world, ever under the watchful care of our ancestors in the sky.”

Tears were streaming down the young woman’s face, as waves of emotion crashed upon the shore of her consciousness – relief, joy, hope and fear, all swirling together in eddying currents that overwhelmed her senses.

By Spring, she was the proud mother of a baby boy and stood beside her husband beaming before the gathered tribe, ready to perform the sunrise ceremony of dedication. I was called upon to exercise my ceremonial duties of consecration (for the first time, if the truth be told). Fixing my gaze on the innocent young couple standing across the crackling fire from me, I began.

“Will the parents please bring the child forward so that we might dedicate him into the care of our ancestors. By what name do you call this boy?”

The father spoke, in deep and measured tones. “Before the child was born, we were given a sign by the Sun god. Therefore, in all humility and respect to the great Giver of Life, we wish to call him Langa, which means ‘sun’”.

Gently, I took the baby from his mother and held him outstretched towards the morning star which shone brightly above, and raised my voice in a song of recognition. As the sun rose on another African dawn, the assembled community joined in singing the chorus of blessing and support:

Oh, Langa, our boy from the sun
From the blessed dust of gold you grew
Like an arrow from the bow of the hunter you flew
May your flight in life be swift and true
Carry this quill every tightly in your hand
And bring light and reconciliation to this shadowed land.

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Parkbench Perspectives – V

This series of prose imagines the world as seen through different people’s eyes – each sitting on the same park bench at different times and with different life stories.

Park Bench Perspective #5

I always imagined that this would be the bench where we would sit and contemplate the world when we were old and grey. There would be no need to say anything. It would be enough that we were together, relaxed in each other’s presence, basking in the sun of happy memories, still in love after so many years. I couldn’t have been more wrong. I am such a fool. My naïve belief in fairytale endings blinded me. There is no “happily ever after”. In real life, this is how it ends: one person is always left alone on the bench, their heart ripped out, their life in shreds.

I wish the initial numbness had lasted. Now all I feel this seething, writhing, bubbling anger. I want to scream, to smash this bench, to set fire to our bed, to hunt him down, to make her sorry for what she did. How could she!? How could sixteen years together mean so little? How could she do it, knowing how much it would hurt me? I wouldn’t wish this pain on my worst enemy. So what does that make me? I thought I knew her. I thought we were in love. I thought we would always be together. What planet of self-delusion have I been living on?

I have always said that people fall in love, and they can just as easily fall out of love. And I still believe that. But I never believed it would happen to me, to us. How could I not have seen it coming? How could I have felt that our love was growing deeper, when she was really drifting further and further away? What about my poems? What about all my declarations of love? Did they mean nothing to her? What about the “love forever” that she wrote in all the cards?

I should have listened to my instincts – all those times I felt jealous. It’s my own fault, for trusting her. And yet what is a marriage without trust? Ever since she cheated the first time, I have never felt secure. My biggest fear has always been that I would lose her. But I convinced myself that I was just being paranoid. I allowed her reassurances – her lies – to placate me. So many lies! How could she deceive me? Repeatedly! She was living a lie, with me right there. Did I deserve that? It can only mean that she had no respect for me whatsoever. And yet, how is that possible?

And how can I respect her now? She will always be tainted in my eyes. Not only was she prepared to deceive me, to inflict pain knowingly, to plan our demise consciously, but she shows no remorse, no inclination to stop. I feel so sorry for his wife, for his kids, living under the shadow of a lie. When they find out – when, not if, because they will find out, sooner or later – the pain will be so much greater. How can she continue this affair? I just don’t understand it. How does she sleep at night? Has she no shred of moral fibre in her body? Is this the same person I married?

I know I must let go and move on. But it has all happened so quickly. Two weeks is all it’s taken to go from blissfully in love to painfully estranged, from together to apart, from married to separated. How could she throw it all away so easily? What about everything we’ve shared? Everything we’ve gone through? Both the good times and the bad. Do those memories mean nothing to her? She has degraded our past by what she’s done, and it sickens me. She’s made us less. How am I ever going to be able to forgive her?

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Parkbench Perspectives – IV

This series of prose imagines the world as seen through different people’s eyes – each sitting on the same park bench at different times and with different life stories.

Park Bench Perspective #4

Why is it, when I sit on this bench, that I feel free? It makes no sense. So much of my life is a cage. So what is it about this bench, this place? Is it the open space, uncluttered by the props of my life’s drama? Or the early morning sun and the sparkling dew on the grass, whispering that even the longest nights end and the coldest freeze thaws? Maybe it is just that everything I care most about is right here where I see it clearly, from this bench.

The twins are happily preoccupied on the blanket with their toys, and the boys are close by in the playground area. They epitomise what it means to be carefree. They still know the joy of simple pleasures. When last was my life simple? It’s hard to believe it ever was. How much time do they have left, before their innocence evaporates? Before their world gets complicated? Before they realise the harsh pain of reality?

It won’t be long now and I can’t bear it. To know that I can’t protect them from being hurt. To know that I can’t shield them from being caught in the crossfire. It’s not their fault! Why should they suffer because their parents don’t love one another; because power and politics twist relationships; because they are part of a deal to avoid public embarrassment? Will my love be enough? Or will they resent me, for making them complicit in the lie I’ve been living?

Just look at Adrian, in his superman t-shirt, waving at me from the top of the slide, looking for all the world like the superhero he is. God. I remember that feeling! I even had the t-shirt: Wonder Woman of course. What happened to her? Did she die in one too many battles with cynicism? Was she educated to death? Or did the church crucify her? And who is going to tell Alex that he’s not invincible? I don’t have the heart to tell him that saving the universe is a little ambitious when people can’t even save a marriage.

And what about Brian? He has none of Adrain’s confidence. He is such a sensitive soul. Cries for almost no reason. How is he going to cope in a world that rewards bullies and scorns softness? At least I had the confidence. At least I was with the “in” crowd. I know now that that was a mixed blessing. Some people still me as little more than a cheerleader at the ballgame which is my husband’s career. But at least I was a bit older before I learned about rejection.

And who knows with the twins. They are still so young. If things go wrong, if things get messy, how will they be affected? Will they be strong for each other? Later, when they find out the truth, will the join together against me? Or will they forgive me? Will they believe me when I tell them that everything I did was because I thought it was the best for them? Or will they just see a coward who lived her life to please everyone except herself?

If I had one wish, it would be that these beautiful children of mine grow up to be free. Is that possible? Can I live in a cage without placing bars around them also? Will I teach them to expect limitations and to accept compromises? Will my bitter experience of love convince them that love is never sweet? Will they renounce their faith in dreams, because my nightmares have haunted their lives? So many impossible questions, it drives me crazy.

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Parkbench Perspectives – III

This series of prose imagines the world as seen through different people’s eyes – each sitting on the same park bench at different times and with different life stories.

Park Bench Perspective #3

It’s so unfair! Why do I have sit here on this stupid bench, watching while all the other children get to have fun in the park. It’s all Billy’s fault! He pushed me. That’s why I fell and broke my arm and cried and had to go to hospital and have this ugly plaster cast put on. It’s because of him that I can’t bath properly and it hurts when I go to bed and I have to sit out when everyone in my class gets to play games.

Mommy says I must be grateful, because there are other children, like in Africa, who don’t have arms because they got blown up and don’t even have food or anything. I suppose she is right, although it seems a bit dumb to be grateful for a broken arm. Anyway, at least mommy’s given me lots of cuddles and kisses, that’s something good for sure. And everyone at school feels sorry for me and the teacher gives me less homework.

The boys are nasty though. They call me cry-baby and say silly things like, “did you fall down the toilet.” It makes me so mad, I just want to hit them, or tell daddy how horrible they are being, so that he can give them a good sorting out. But I don’t, ‘cos then I would be a tell-tale, and I’m not a tell-tale. I did tell that once, when I saw Jackie with cigarettes in the girls change room, cos mommy says smoking can kill you and I don’t to die. I thought I was going to die when I fell and hurt my arm, it was so sore …

Look at Jane, sitting at the top of the slide. I bet she’s scared to go down. I’m an expert on the slide. I can go down forwards and backward and upside-down and the right way up and with my eyes closed and with my eyes closed and anyway you like. Mommy says I should join the circus, but I want to be a dancer. I dance every week when my arm’s not broken. And my teacher says if I practice and practice and practice and practice and practice, I might be on TV one day, like famous people. Then I could buy lots of dolls and dresses and have a mobile phone and a car and everything.

Maybe I will get my favourite doll for my birthday. I told mommy when I saw it in the shop. And my birthday is coming up soon. Mommy says I only have to watch the Munchkins on TV another twelve times and then it will be my birthday and will be seven. I love it when the Miss Chiff (that’s the naughty girl Munchkin), hides her brother’s shoes in dog kennel. That’s so funny! And he looks everywhere but he cannot find them. And he sees Rugsy, the Munchkin dog, having his shoes for breakfast…

Hey, look, there’s a dog like Rugsy chasing a ball in the park. I wonder if he had shoes for breakfast. Hee hee. There’s a dog in my picture book that daddy’s reading to me before I go to bed at night. But he’s not like Rugsy. He’s a human dog, not a Munchkin dog, and he eats dog food, not shoes. But he also has spots. Daddy says reading will help to make my arm get better sooner. And while the other children are playing outside, I will be getting cleverer. I hope so, because I think you have to be clever to get on TV.

My friend, Jane, also wants to be on TV, but she wants to be a singer. She also has to practice and practice. Sometimes, we practice together. She sings a song and I dance. We even do a concert for Jane’s granny and grandpa sometimes. And they clap when we are finished. They say we are stars.

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Parkbench Perspectives – II

This series of prose imagines the world as seen through different people’s eyes – each sitting on the same park bench at different times and with different life stories.

Park Bench Perspective #2

Relief, at last. Thank god for this old bench – my nightly refuge, this bed of weather-bleached, splintering wooden slats, decorated with graffiti, both obscene and obscure; the one broken beam exposing its jagged edge, like a wounded limb; its upright arms enfolding in a cold, concrete embrace; partly sheltered from the wind by the school behind the park; partly protected from the rain by the creaky ol tree. Not much, but at least it’s a place I can call mine, in a world that seems to have so little space for people like me.

Here, at least for the night, I can rest in peace. No insults. No harassment. No self-righteous advice. Just R.I.P., like a dead person. Here, on this bench I like to call my own, I am not disturbing anyone. No one can accuse me of being a nuisance. I am temporarily obliterated from the face of the earth, hidden in this suburban park. Safely tucked out of harm’s way.

It’s not much of a home, I’ll be the first to admit. Nothing like the warm, cozy house I remember from when I was still a child. I guess that was part of deal though: I kept quiet about those things daddy used to do to me, and in return I got a roof over my head. Well, that was part of growing up for me, wasn’t it – realising that having a roof over your head isn’t everything in life. And also that you don’t have to just sit back and take it. You can fight back. Today, I may not be a pretty sight, but at least I’m free.

I smile when I think of it, what a feisty bitch I grew up to become. Angry at the world for the raw deal I’d been dealt. Rebelling against everything and giving the finger to everyone. I used to think of it rather melodramatically as cursing the gods and courting the demons. Some would say I’ve got what I deserve, but I don’t buy that guilt-trip crap. Shit happens, and it’s happened to me in truck-loads. But I’m not feeling sorry for myself. I’m just getting on with trying to survive. Like everyone else, I’m doing the best I can. And anyone who’s got something to say about it can just piss off and tell some one who cares!

That’s my attitude, anyway. It’s not like I asked to end up on the street. And it’s not like I haven’t tried, over and over again, to get a job. I’m not afraid of working hard. Try staying alive without two cents to rub together, and tell me that’s not hard work! But you know, a person can only hear ‘no’ so many times before you start to crack. When rejection becomes a way of life, there’s not much self-esteem left to go around.

I remember the first time I got desperate enough to beg. I felt totally humiliated, ashamed that I’d sunk so low; embarrassed that I had to rely on other people’s generosity to survive. God forbid that I’d see anyone I knew! But hunger drives you to do crazy things, as I have found out more than once since then. Swallowing my pride was just another step towards my next meal.

But after a while I learned to look at it just like any other job. And to figure out what works and what doesn’t. The tricks of the trade, so to speak. Not too clean and cheerful, or else no one feels sorry enough to give you anything. But also not too dirty and desperate, or people are too disgusted to come anywhere near you. I soon got used to feeling like a ghost – people looking straight past me, or through me, in an attempt to hide their own discomfort.

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Parkbench Perspectives – I

This series of prose imagines the world as seen through different people’s eyes – each sitting on the same park bench at different times and with different life stories.

Park Bench Perspective #1

It’s only when I actually stop – like now, taking time out, sitting on this bench – that I notice how fast the world is spinning. Or have I got it the wrong way round? Is it me spinning and the world standing still? More likely. Like a hamster running on its wheel – no wonder everything’s a blur. I suppose it’s not called the rat race for nothing. But you have to wonder, are things really speeding up, or does it just feel that way? And even if the pace is quickening, does that just mean we’re getting nowhere faster?

Well, not today, or at least not for these five minutes. There’s no pressure to be somewhere else. No deadlines to chase, or things to follow up. Not even a guilty conscience about being away from Lynda, spending quality time. She’s happily dug in on the couch, watching that cooking program that, for reasons beyond me, she seems never to grow tired of.

And I’m off doing my husbandly duty, taking the dogs for a walk. So, for this unique wormhole in time, everything seems to be in balance, like the planets perfectly aligned. Even the dogs fit the picture of idyllic harmony, happily in their element, charging from one invisibly scented hotspot to the next, excitedly catching up with the latest doggie gossip from around the neighbourhood, and, of course, squeezing out their drop’s worth of news to add to the mix.

Something about their carefree spirit echoes the joy of this moment for me, with the morning sun, warm against my upturned face, a gentle breeze rustling through the branches of the red-gum tree. It’s about being in the moment, isn’t it? They say that about animals – that they live totally in the present. Which is why they apparently don’t worry, or fear death, the way we humans do. They have no sense of the future, no imagination to conjure up disaster scenarios or start stressing about how things may or may not work out. There’s something to be said for that.

Although, I suppose it’s no great epiphany. That’s what Buddhism has been teaching for thousands of years. Meditation, yoga, what are they about if not taming our monkey minds to focus on the here and now, the ever elusive eternal present. All very well in theory, but quite another thing to put into practice. I should know. There was a time when the so-called path to enlightenment was almost an obsession for me. Thinking back, it almost seems surreal, those young days of my all-consuming quest to find a spiritual master, to search for answers to all the big questions.

I remember promising myself that I’d never lose that sense of clarity about what is really important in life. Now look at me! What happened? It was only, what, less than fifteen years ago? I guess that’s life. Or, at least, that’s what happens when “the default option” takes over – the default being the course society expects us to take: get through school, go to university, then get serious, start your career, after which, the treadmill of earning to pay bills pretty much takes over, with a bit of pressure thrown in, the imperative to achieve something (results, promotion, whatever).

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Quotes on Partnerships

Enjoyed being on the Lasting Change panel chaired by Jo Confino at the Guardian Sustainable Business event (25 November 2014) on creating better partnerships for sustainability. Here are some of the things I said that were tweeted by the Guardian:

Partnership quotes

Many partnerships are not healthy; they’re often hugely imbalanced in terms of power.

What each partner brings to the table has to be different but equivalent.

NGOs enter partnerships to change firms, but most corporates don’t want to change. Sounds like marriage!

Hidden agendas such as fundraising (NGO) or PR (corporate) may impact on the success of the partnership.

You can’t get to solutions quick enough and to big enough scale without partners.

The partnerships that last are those which have been committed to strategically. Everyone has to buy-in to it.

I suspect we’ll see more sociologists/psychologists helping partners to address resistance/challenges.

Companies often think they have solution for a community. Yet they don’t always work in that environment/culture.

Partnerships should be aimed at policy change – start with the coalition of the willing.

Half of the partners we researched hadn’t done consultation with beneficiaries.

The majority of partnerships are stuck in project mindset; we need more innovation laboratory mindsets.

 

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Creating Integrated Value (CIV)

Creating Integrated Value: Beyond CSR and CSV to CIV

Paper by Wayne Visser & Chad Kymal

Abstract

Creating Integrated Value, or CIV, is an important evolution of the corporate responsibility and sustainability movement. It combines many of the ideas and practices already in circulation – like corporate social responsibility (CSR), sustainability and creating shared value (CSV) – but signals some important shifts, especially by focusing on integration and value creation. More than a new concept, CIV is a methodology for turning the proliferation of societal aspirations and stakeholder expectations – including numerous global guidelines, codes and standards covering the social, ethical and environmental responsibilities of business – into a credible corporate response, without undermining the viability of the business. Practically, CIV helps a company to integrate its response to stakeholder expectations (using materiality analysis) through its management systems (using best governance practices) and value chain linkages (using life cycle thinking). This integration is applied across critical processes in the business, such as governance and strategic planning, product/service development and delivery, and supply and customer chain management. Ultimately, CIV aims to be a tool for innovation and transformation, which will be essential if business is to become part of the solution to our global challenges, rather than part of the problem.

 

Creating Integrated Value (CIV) is a concept and practice that has emerged from a long tradition of thinking on the role of business in society. It has its roots in what many today call corporate (social) responsibility or CSR, corporate citizenship, business ethics and corporate sustainability. These ideas also have a long history, but can be seen to have evolved primarily along two strands – let’s call them streams of consciousness: the responsibility stream and the sustainability stream.

Two Streams Flowing into One

The responsibility stream had its origins in the mid-to-late 1800s, with industrialists like John D. Rockefeller and Dale Carnegie setting a precedent for community philanthropy, while others like John Cadbury and John H. Patterson seeded the employee welfare movement. Fast forward a hundred years or so, and we see the first social responsibility codes start to emerge, such as the Sullivan Principles in 1977, and the subsequent steady march of standardization, giving us SA 8000 (1997), ISO 26000 (2010) and many others.

The sustainability stream also started early, with air pollution regulation in the UK and land conservation in the USA in the 1870s. Fast forward by a century and we get the first Earth Day, Greenpeace and the UN Stockholm Conference on Environment and Development. By the 1980s and 1990s, we have the Brundtland definition of ‘sustainable development’ (1987), the Valdez Principles (1989, later called the CERES Principles) and the Rio Earth Summit (1992), tracking through to standards like ISO 14001 (1996).

Weaving Together a Plait

As these two movements of responsibility and sustainability gathered momentum, they naturally began to see their interconnectedness. Labour rights connected with human rights, quality connected with health and safety, community connected with supply chain, environment connected with productivity, and so on. The coining of the ‘triple bottom line’ of economic, social and environmental performance by John Elkington in 1994, and the introduction of the 10 principles of the UN Global Compact in 1999 reflected this trend.

We also saw integration start to happen at a more practical level. The ISO 9001 quality standard became the design template for ISO 14001 on environmental management and OHSAS 18001 on occupational health and safety. The Global Reporting Initiative and the Dow Jones Sustainability Index adopted the triple bottom line lens. Fair Trade certification incorporated economic, social and environmental concerns, and even social responsibility evolved into a more holistic concept, now encapsulated in the 7 core subjects[1] of ISO 26000.

Thinking Outside the Box

At every stage in this process, there have been those who have challenged our understanding of the scope and ambition of corporate responsibility and sustainability. Ed Freeman introduced us to stakeholder theory in 1984, John Elkington to the ‘triple bottom line’ in 1994, Rosabeth Moss Kanter to ‘social innovation’ in 1999, Jed Emerson to ‘blended value’ in 2000, C.K. Prahalad and Stuart Hart to ‘bottom of the pyramid’ (BOP) inclusive markets in 2004, and Michael Porter and Mark Kramer to ‘creating shared value’ (CSV) in 2011.

Typically, these new conceptions build on what went before, but call for greater integration and an expansion of the potential of business to make positive impacts. For example, Hart’s ‘sustainable value’ framework (2011) incorporates pollution prevention, product stewardship, base of the pyramid (BOP) and clean tech. Emerson’s ‘blended value’, much like Elkington’s ‘triple bottom line’ looks for an overlap between profit and social and environmental targets, while Porter and Kramer’s CSV focuses on synergies between economic and social goals.

Figure 1 – Sustainable Value

susval

Source: Hart, Stuart L. (2011). Sustainable Value. Retrieved from http://www.stuartlhart.com/sustainablevalue.html

The ‘How To’ of Integration

Creating Integrated Value (CIV) takes inspiration from all of the thought pioneers that have gone before and tries to take the next step. CIV is not so much a new idea – as the longstanding trend towards integration and the ubiquitous call for embedding of standards testifies – but rather an attempt to work out the ‘how to’ of integration. When companies are faced with a proliferation of standards (Standards Map alone profiles over 150 sustainability standards) and the multiplication of stakeholder expectations, how can they sensibly respond?

We have analysed some of the most important global guidelines, codes and standards covering the social, ethical and environmental responsibilities of business – such as the UN Global Compact, OECD Guidelines for Multinational Enterprises, ISO 26000, GRI Sustainability Reporting Guidelines (G4), IIRC Integrated Reporting Guidelines, SA 8000, UN Business & Human Rights Framework and Dow Jones Sustainability Index.

What we see are large areas of overlap in these guidelines, codes and standards across what we might call the S2QE3LCH2 issues, namely:

  • S2: Safety & Social issues
  • Q: Quality issues
  • E3: Environmental, Economic and Ethical issues
  • L: Labor issues
  • C: Carbon or Climate issues
  • H2: Health and Human rights issues

Our experience of working with business shows that most companies respond piecemeal to this diversity and complexity of S2QE3LCH2 issues (let’s call them SQELCH for short). A few large corporations use a management systems approach to embed the requirements of whatever codes and standards they have signed up to. Even, so they tend to do this in silos – one set of people and systems for quality, another for health and safety, another for environment, and still others for employees, supply chain management and community issues.

Knocking Down the Silos

CIV, therefore, is about knocking down the silos and finding ways to integrate across the business. In short, CIV helps a company to integrate its response to stakeholder expectations (using materiality analysis) through its management systems (using best governance practices) and value chain linkages (using life cycle thinking[2]). This integration is applied across critical processes in the business, such as governance and strategic planning, product/service development and delivery, and supply and customer chain management.

And what about value? Most crucially, CIV builds in an innovation step, so that redesigning products and processes to deliver solutions to the biggest social and environmental challenges we face can create new value. CIV also brings multiple business benefits, from reducing risks, costs, liabilities and audit fatigue to improving reputation, revenues, employee motivation, customer satisfaction and stakeholder relations.

Pursuing Transformational Goals

Our experience with implementing and integrating existing standards like ISO 9001 and ISO 14001 convinces us that, in order for CIV to work, leaders need to step up and create transformational goals. Without ambition ‘baked in’ to CIV adoption, the resulting incremental improvements will be no match for the scale and urgency of the global social and environmental crises we face, such as climate change and growing inequality.

One of the most exciting transformational agendas right now is the Net Zero/Net Positive movement[3], which extends the ‘zero’ mind-set of total quality management to other economic, social and environmental performance areas. For example, we see companies targeting zero waste, water and carbon; zero defects, accidents and missed customer commitments; and zero corruption, labour infringements and human rights violations. These kinds of zero stretch goals define what it means to be world class today.

Stepping Up To Change

In practice, CIV implementation is a 6-step process, which we can be described as: 1) Listen Up! (stakeholder materiality), 2) Look Out! (integrated risk), 3) Dig Down! (critical processes), 4) Aim High! (innovation & value); 5) Line Up! (systems alignment); and Think Again! (audit & review). Each step is captured in Figure 2 and briefly explained below. Of course, the process must also remain flexible enough to be adapted to each company context and to different industry sectors.

Figure 2 – Creating Integrated Value

civ

Source: Wayne Visser and Chad Kymal (2014)

Step 1: Listen Up! (Stakeholder Materiality)

The first step of the CIV process is Stakeholder Materiality Analysis, which systematically identifies and prioritises all stakeholders – including customers, employees, shareholders, suppliers, regulators, communities and others – before mapping their needs and expectations and analysing their materiality to the business. This includes aligning with the strategic objectives of the organization and then driving through to result measurables, key processes and process measurables.

The stakeholder materiality analysis is the first level of integration and should be conducted simultaneously for quality, cost, products, environment, health and safety and social responsibility. The analysis helps to shape a comprehensive set of goals and objectives, as well as the overall scorecard of the organization. When conducted holistically as a part of the organization’s annual setting of goals, objectives and budgets, it seamlessly integrates into how the business operates. A similar approach was developed and fine-tuned by Omnex for Ford Motor Company in a process called the Quality Operating System.

Step 2: Look Out! (Integrated Risk)

In parallel with the Stakeholder Materiality Analysis, the risks to the business are analysed through an Integrated Risk Assessment. This means the identification and quantification of quality, cost, product, environment, health and safety and social responsibility risks, in terms of their potential affect on the company’s strategic, production, administrative and value chain processes. The risk measures developed need to be valid for all the different types of risks and different entities of the business, and mitigation measures identified.

The first two steps of Stakeholder Analysis and Risk Assessment are requirements of the new ISO 9001, ISO 14001 and ISO 45001 (formerly OHSAS 18001) standards slated to come out in the next few years. For example, in the new ISO 9001 that is planned for release in 2015, it is called ‘Understanding the Needs and Expectations of Interested Parties’ and ‘Actions to Address Risks and Opportunities’. The evolution of the ISO standards is indicative of a shift in global mind-set (since ISO represents over a 100 different countries) to prioritising stakeholder engagement and risk management.

Step 3: Dig Deep! (Critical Processes)

In step 3, the Stakeholder Materiality Analysis and Integrated Risk Assessment are used to identify critical business processes, using the Process Map of the organization. It is likely that the most critical processes – in terms of their impact on SQELCH issues – will include Governance & Strategic Planning, Product or Service Development, Product or Service Delivery, Supply Chain Management, and Customer Chain Management. There may also be others, depending on the particular business or industry sector. This Critical Processes list should also include the most relevant sub-processes.

Step 4: Aim High! (Innovation & Value)

Step 4 entails the Innovation and Value Identification element. Using the Net Zero/Net Positive strategic goals, or others like Stuart Hart’s sustainable value framework, each of the critical processes is analysed for opportunities to innovate. Opportunity analysis is followed by idea generation and screening and the creation of a Breakthrough List. This is the chance for problem solving teams, Six Sigma teams, Lean teams, and Design for Six Sigma teams and others to use improvement tools to take the company towards its chosen transformational goals. The improvement projects will continue for a few months until they are implemented and put into daily practice.

Step 5: Line Up! (Systems Alignment)

In Step 5, the requirements of the various SQELCH standards most relevant for the organization, together with the transformational strategic goals, are integrated into the management system of the organization, including the business processes, work instructions and forms/checklists. Process owners working with cross-functional teams ensure that the organizational processes are capable of meeting the requirements defined by the various standards and strategic goals. This is followed by training to ensure that the new and updated processes are understood, implemented and being followed.

Step 6: Think Again! (Audit & Review)

Integration has one final step, Internal Audit and Management Review, which creates the feedback and continuous improvement loop that is essential for any successful management system. This means integrating the value creation process into the governance systems of organization, including Strategic Planning and Budgeting, Management or Business Review, Internal Audits, and Corrective Actions. This is what will ensure that implementation is happening and that the company stays on track to achieve its transformational goals.

Words Count, Actions Matter

To conclude, we believe Creating Integrated Value, or CIV, is an important evolution of the corporate responsibility and sustainability movement. It combines many of the ideas and practices already in circulation, but signals some important shifts, especially by using the language of integration and value creation. These are concepts that business understands and can even get excited about (whereas CSR and sustainability tend to be put into peripheral boxes, both in people’s heads and in companies themselves).

More critical than the new label or the new language is that CIV is most concerned with implementation. It is a methodology for turning the proliferation of societal aspirations and stakeholder expectations into a credible corporate response, without undermining the viability of the business. On the contrary, CIV aims to be a tool for innovation and transformation, which will be essential if business is to become part of the solution to our global challenges, rather than part of the problem.

Article reference

Visser, W. and Kymal, C. (2014) Creating Integrated Value: Beyond CSR and CIV to CIV, Kaleidoscope Futures Paper Series, No. 3.

Endnotes

[1] Organizational governance, human rights, labour practices, environment, fair operating practices, consumer issues, and community involvement and development

[2] It is interesting to note that the revised ISO 14001 being planned for release in 2016 includes a life cycle perspective for all aspects of operations including product design and delivery.

[3] This is captured eloquently in John Elkington’s book, Zeronauts (2012)

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Related pages

[button size=”small” color=”blue” style=”info” new_window=”false” link=”http://www.omnex.com/”]Page[/button] Omnex (website)

[button size=”small” color=”blue” style=”info” new_window=”false” link=”http://www.kaleidoscopefutures.com”]Page[/button] Kaleidoscope Futures (website)

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Visser, W. and Kymal, C. (2014) Creating Integrated Value: Beyond CSR and CIV to CIV, Kaleidoscope Futures Paper Series, No. 3.

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8 lessons from Egypt in building a cleaner chemicals industry

8 lessons from Egypt in building a cleaner chemicals industry

Article by Wayne Visser

Part of the Sustainable Innovation & Technology series for The Guardian.

The technology is there to reduce the environmental impact of Egypt’s chemical sector, but finance and capacity are still lacking.

In previous articles, I have looked at the impacts of the chemicals sector and innovations like green chemistry. But how do we share the technologies that are making the chemicals sector more sustainable, especially in rapidly emerging countries?

To answer this question, I’m going to shine the spotlight on Egypt – where factories are discharging 2.5m cubic metres of untreated effluent into the rivers every day, much of it laced with toxic chemicals. The country also faces a water and energy crisis. But three Egyptian companies are tackling these environmental issues through technology adoption and transfer.

The first is Arab Steel Fabrication Company (El Sewedy), which has applied a technological solution to recover hydrochloric acid from its galvanisation process. Besides the obvious environmental benefits, the company is saving 345,000 Egyptian pounds (£30,000) a year. The second company, Mac Carpet, has used technology to create an automatic system for recycling of thickener agents, which saves it about EGP5m per year.

The third case is El Obour for Paints and Chemical Industries (Pachin), which manufactures paints, inks and resins. As with many chemical companies, the manufacturing process is very energy intensive. As part of a government programme to promote renewable energy in Egypt (part-funded by the EU), a technology company in Germany has installed solar collectors at the Pachin facility. These heat the water to 65C, then by using a heat exchanger, recover the heat and use it to keep the fatty acid store at an optimal temperature, saving the company EGP100,000 a year.

In all three cases, there are lessons to be learned.

1. Economic drivers

When asked about the top three benefits from implementing sustainable technology, El Sewedy and Mac Carpet Company both mentioned resource productivity and economic development. Environmental improvement was also a key factor (in the top three for both), but would have been insufficient on its own to motivate the technology change.

2. Skills development

Significant barriers to technology adoption for both companies were the lack of local qualified workers and institutional capacity. To overcome this, the technology provider and the Egyptian National Cleaner Production Centre (ENCPC) had to do training. Ali Abo Sena, an ENCPC representative, said that education was needed not only on the specific technologies, but also more broadly on the seriousness of the water crisis in Egypt.

3. Business continuity

For Pachin, energy consumption is not just an environmental issue, but one that is business critical. In 2013, the Egyptian government announced plans to ration subsidies for petrol and diesel fuel, and hiked fuel prices for heavy industry by 33% at the beginning of the year. Power outages have become more commonplace, resulting in significant disruption to business continuity and loss of economic value.

4. Market potential

The German solar company was prepared to part-fund, install and support the technology transfer to Pachin in Egypt because it enabled them to show a working demonstration of a project in a market that has massive potential for the business. The marketing benefits of sustainable technology in developing countries should not be underestimated.

5. Macro conditions

It is unlikely that the Pachin project would have been embraced so enthusiastically had Egypt not experienced an energy crisis – and accompanying rises in energy costs – in recent years. Although these macro conditions are beyond the control of sustainable technology providers, being sensitive to the opportunities that they can provide can help ensure that the correct markets are chosen for deployment.

6. Financial support

Although long-term economic development is an important benefit of the adoption of sustainable technologies, the high initial cost of the these projects and the relatively long payback period can be a significant barrier. In the case of Pachin, this was overcome by getting financial support for the project (from the EU and the technology provider).

7. Plan for scaling

A lack of qualified workers to install, operate and maintain Pachin’s solar technology was overcome by providing the relevant skills training. However, in order to ensure future scaling, a plan was also devised for moving towards local manufacturing (possibly through a joint-venture).

8. Local adaptation

The ENCPC – working as an intermediary – determined that the German solar technology was over-engineered for the local conditions. In particular, since the technology was made in Germany and had to comply with EU specifications and perform in a region with ambient sunlight, it was found that the insulation materials could be replaced with less expensive substitutes, which performed adequately under local conditions.

Major reductions in the environmental impacts of the chemicals industry – as well as economic benefits – can be achieved by adopting and transferring existing best practice sustainable technologies. The problem, therefore, is not our lack of sustainable technologies, but our ability to finance, incentivise and build capacity for their deployment where they are most needed in the world.

 

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Related websites

[button size=”small” color=”blue” new_window=”false” link=”http://www.waynevisser.com/books/the-quest-for-sustainable-business”]Link[/button] The Quest for Sustainable Business (book)

[button size=”small” color=”blue” new_window=”false” link=”http://www.kaleidoscopefutures.com”]Link[/button] Kaleidoscope Futures (website)

[button size=”small” color=”blue” new_window=”false” link=”http://www.csrinternational.org”]Link[/button] CSR International (website)

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Visser, W. (2014) 8 lessons from Egypt in building a cleaner chemicals industry, The Guardian, 8 October 2014.

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Will green chemistry save us from toxification?

Will green chemistry save us from toxification?

Article by Wayne Visser

Part of the Sustainable Innovation & Technology series for The Guardian.

A swath of green chemistry initiatives could revolutionise the industry but just taking the toxic stuff out isn’t the answer, ingredients and design need to change.

The ‘green’ label has been so abused over the past few decades that it is wise to suspect PR spin (what many call greenwashing). In the case of green chemicals, however, there is at least some serious thinking and extensive application to back up its claims.

Let’s start with what it means. The OECD defines green chemistry as “the design, manufacture and use of efficient, effective, safe and more environmentally benign chemical products and processes”. More specifically, green chemistry should use fewer hazardous and harmful feedstocks and reagents; improve the energy and material efficiency of chemical processes; use renewable feedstocks or wastes in preference to fossil fuels or mined resources; and design chemical products for better reuse or recycling.

Popular categories of green chemistry include biochemical fuel cells, biodegradable packaging, aqueous solvents, white biotechnology (the application of biotechnology for industrial purposes), totally chlorine-free bleaching technologies and green plastics.

One research report suggests that the green chemistry market will grow from $2.8bn in 2011 to $98.5bn by 2020 and will save the industry $65.5bn through direct cost savings and avoided liability for environmental and social impacts.

Others are even more bullish, predicting growth in the bio-based chemicals market from $78bn in 2012 to $198bn by 2017, eventually accounting for 50% of the chemicals market by 2050.

Can we trust green chemistry?

One way to check is the US Environmental Protection Agency’s Design for the Environment (DfE) Safer Product Labeling Program. The Safer Chemical Ingredients List contains chemicals that have been screened to exclude CMRs (carcinogens, reproductive/developmental toxicants and mutagens) and PBTs (persistent, bio-accumulative, and toxic compounds) and other chemicals of concern.

At present, about 2,500 products carry the DfE Safer Product Label, with compliance verified by certifiers such as NSF Sustainability.

Beyond this, there are a host of multi-stakeholder initiatives that give further guidance, checks and validity to claims, including Clean Production Action’s GreenScreen, GreenBlue’s CleanGredients and iSustain’s Alliance Assessment.

All these hazardous chemical screening lists may seem like striving for ‘less bad’ rather than ‘good’, but they are also sparking innovations around the world.

Imagine what would happen if we substituted all our fossil fuel derived plastics with Brazilian company Braskem’s sugarcane ethanol derived Bio-PE (polyethylene) and Bio-PP (polypropylene), which removes up to 2.15 metric tons of CO2 for each ton produced.

What if many of the plastics used in the automotive sector were replaced by a new latex-free material produced through a dry powder coating technology by French project Latexfri? Or perhaps we could move to starches created by Ethiopian company YASCAI from enset, a local plant?

Another approach, which UNIDO has been promoting, is to move towards chemical leasing, where chemical manufacturers take responsibility for the safe recovery and disposal of the chemicals they sell. For example, in Colombia, a chemical leasing programme between Ecopetrol and Nalco de Colombia resulted in a reduction of the costs of the treatment process by almost 20%, with savings of $1.8m for Ecopetrol and $463,000 for Nalco.

In Sri Lanka, chemical leasing between Wijeya Newspapers and General Ink resulted in ink savings of around 15,000kg, equivalent to approximately $50,000 per year. In Egypt, Delta Electrical Appliances, Akzo Nobel Powder Coating and Chemetall Italy reduced consumption of chemicals for pre-treatment chemicals by 15-20% and for powder coating by 50% as a result of chemical leasing.

A new era for the chemical industry

Will all of these green chemistry initiatives revolutionise the industry?

Cradle to Cradle, a product certification scheme, hopes to do just that. Co-founder and German chemist, Michael Braungart, told me that in 1987 when he was analysing complex household products, he identified 4,360 different chemicals in a TV set and concluded: “It doesn’t help just to take any toxic stuff out of it”. Rather, products have to be redesigned so that all inputs are either biological nutrients (that can harmlessly biodegrade) or technical nutrients (that can be endlessly and safely recycled).

So does Cradle to Cradle represent the cutting edge of green chemistry? In my book, The Top 50 Sustainability Books, Braungart says: “I’m just talking about good chemistry. Chemistry is not good when the chemicals accumulate in the biosphere; that’s just stupid. Young scientists immediately understand that a chemical is not good when it accumulates in mother’s breast milk. It’s just primitive chemistry. So now we can make far better chemistry, far better material science, far better physics.”

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Related websites

[button size=”small” color=”blue” new_window=”false” link=”http://www.waynevisser.com/books/the-quest-for-sustainable-business”]Link[/button] The Quest for Sustainable Business (book)

[button size=”small” color=”blue” new_window=”false” link=”http://www.kaleidoscopefutures.com”]Link[/button] Kaleidoscope Futures (website)

[button size=”small” color=”blue” new_window=”false” link=”http://www.csrinternational.org”]Link[/button] CSR International (website)

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Visser, W. (2014) Will green chemistry save us from toxification? The Guardian, 24 September 2014.

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